Charles Tee
Hospitality & Business Development

Charles Tee works with clients in the areas of business development and product and service strategy development to focus and direct companies towards achieving business success.

Charles’ work involves E-distribution and channel management, on-line distribution strategy, B2B & B2C e-commerce marketing and management, website marketing, development of marketing strategies and services, business development support and management, sales training,

coaching and mentoring of senior management and executives.

He brings more than 20 years of international travel and hospitality industry experience to his position having served in senior management positions with companies such as Millennium & Copthorne International, Zuji, Sol Melia Hotels & Resorts, Rosenbluth and the Shangri-La. A graduate of Macquarie University in Sydney where he received a Master of Arts in Marketing Management, Charles also holds a Diploma in Marketing from the Chartered Institute of Marketing (UK) and had most recently served as Chief Operating Officer Asia for a global specialist in last-minute accommodation where he was responsible for the Group’s strategic development, growth and operations in Asia. He spearheaded a team handling product development, business generation and customer services and support and within a period of 12 months he took the company from S$ 2 million to S$ 8.5 million in sales revenue growth.

Charles has also won best salesperson award during his tenure with the Hyatt Regency Singapore and Ferdinand Pieroth GmbH, a specialist direct sales wine company.

He is also an associate lecturer at several educational institutions including James Cook University, Southern Cross University and the Tourism Management Institute of Singapore and a regular presenter at tourism and industry events where he has delivered papers on marketing and branding.