Dianna Chia
Principal Consultant and Founding Director

Dianna has over 24 years of experience in the hospitality, service and spa industries. She has held both senior management and consultant positions for five-star hotel groups and companies in Asia, Middle East and Europe.

Prior to establishing her consultancy business, she was Head of Business Unit who spearheaded

Asia’s largest luxury and award winning spa – the 50,000-sq-ft Amrita Spa by Raffles International, created and opened Amrita Spa for Raffles The Plaza Singapore (now known as Fairmont Hotel). She also established the opening set up and training for Amrita Spa in the luxurious Raffles Hotel Singapore. Dianna also provided corporate support on opening planning, documentation and training for the Amrita Spas in Raffles Grand Hotel d’Angkor, Siem Reap, Raffles Hotel le Royal, Phnom Penh and Raffles Hotel Vier Jahreszeiten (now known as The Fairmont Vier Jahreszeiten).

Dianna’s career included working with few prominent spas and hospitality groups. Dianna was headhunted by St Gregory Spas and went on to manage the St Gregory Marine Spa, Grand Plaza Hotel Singapore, Aroma Spa (a joint venture with St Gregory Spa) Conrad Hotel Singapore. She also spearheaded the expansion plan for St Gregory Therapeutic Spa, Novena Square Singapore. While in Hong Kong, she worked with a spa group and managed its operations, audit, strategic planning and business restructure of the day spa and product distribution divisions. Dianna’s hospitality career included the Shangri-la Hotels and Resorts properties in Singapore, Hong Kong and Myanmar and as Operations Consultant to Edsa Shangri-la in Philippines. She also worked with Ascott Group (formerly known as Scotts Holdings) and managed all guest contact and food and beverage departments.

Dianna is a certified hospitality and spa trainer. She holds various certifications and international diplomas including ITEC Diploma UK in Anatomy, Physiology and Body Massage, ITEC Diploma UK in Aesthetics Therapy.

Having served as an executive committee member for Spa Association of Singapore (SAS), curricula development committee for Singapore Workforce Development Agency (WDA) and the Institute of Technical Education (ITE) Singapore, Dianna also continued to serve as the competition judging panel committee for Singapore’s Work Skills 2008 organised by ITE Singapore. She plays several active roles in setting and endorsing curriculum and skill assessment as well as in broadening spa education in the industries in Singapore and in the international markets. She is appointed the WSQ certified assessor in grading and certifying the industry’s therapists under the Singapore government’s WSQ qualifications at the Singapore Spa Institute.