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Dianna was responsible for all aspects of the Recreation, Fitness, Salon, Kid’s Club and Spa’s planning, executing and managing timelines as well as the physical set up of the outlets. She planned and executed outlets’ concepts, design layouts, hardware requirement like fixtures, furnishings and decorations, software requirement like service menu, operating protocols and manuals to manpower recruitment and training.

During the course of the project, Dianna has been an invaluable help to us. Despite the challenges we faced with the delay of the opening dates and strict import regulations, she steadfastly assisted us to get the project completed prior to hand over to our Recreation & Spa Director. She went out of her way to assist with the hotel’s QSP staff interviews, sourcing and purchasing matters with the project team. Dianna is efficient and effective in directing and guiding the opening team. She possesses resourcefulness and high initiative in doing whatever she can with the limited resources available to her. She has a positive attitude towards her job, is adaptable to local culture and gets along well with the management and staff.

Dianna is an asset to the company and I will highly recommend her to anyone seeking a reliable Consultant or a Project Manager.

Walter Junger
General Manager
The Ritz Carlton Sharm El Sheikh

I am pleased to give reference to Dianna Chia, Director and Principal Consultant for Spa Innovations. Dianna helped us at Nirwana Bali Resort to rejuvenate our Spa in conjunction with our rebranding, refurbishment program in 2010-2011. The 15-year-old award winning resort has become dated and needed improvements to preserve long-term asset value and produce immediate cash flow. The goal was to reposition as a premium destination resort to capture additional market share, enriching guest experience through physical refurbishment offering relevant products and service operational enhancement. Dianna and Spa Innovations won a competitive bid and proved to be a successful partner supplier in fulfilling the goals of our aggressive and comprehensive spa improvement program. We charged Spa Innovations with task to increase guest appeal through physical renovations, complementing the resort refurbishment plan and reorganize operations to produce immediate cash flow and long term return on investment. We were pleased with the way Dianna worked with us on every aspect of the project and enjoyed results, which exceeded our targets. We increased spa treatments three fold and improved guest satisfaction scores almost +30% and employee engagement +20%.

Dianna conducted an initial feasibility study, product and services operational audit, to develop an attractive physical plan for refurbishment of the spa with a detailed budget and timeline. She sold the plan to ownership with a compelling revitalization of all the services, amenities and accessories while we were completing the physical renovations. The comprehensive business plan included capital investment planning, pricing and margins and financial budget projections. The project included space planning, interior design briefs, furniture fixtures and equipment specifications to consultants and contracts. She conducted a competition survey and worked with our marketing team in rebranding and developing an effective strategic marketing plan including advertising, promotions, special events, public relations and website enhancements. Operationally she rewrote all the standard operational procedures, job descriptions, organizational structure; recruited new management, welcomed and oriented them and trained trainers. She arranged for 9 months of comprehensive staff treatment skills programs. Effectively we upgraded the entire product and service delivery team without disrupting or replacing the majority of our long term valued employee associates.

We couldn’t have been more pleased with her professionalism, programs, solutions and results. We are proud of our successful rebranding and repositioning program and thank Dianna for contributing the overall success of the resort project.

Please call on me if I can provide further information.

John Berndt
General Manager
Pan Pacific Nirwana Bali Resort

Dianna is creative, innovative and resourceful and has made a very big impact on my business and personal life. She guides me to realize my vision in setting up my dream spa. She recognizes my talents as an individual and as an entrepreneur and inspires me to excel. Through her guidance, I am more confident in driving my business to its new heights. Her contribution has been integral to my continuing success.

Over the years, Dianna has become more than a consultant to me. She is a loyal supporter, mentor and a motivational coach. Without any doubt, I highly recommend Dianna to anyone who is in need of a dynamic, knowledgeable and professional consultant to assist in the creation and development of her or his dream spa.

Fifi Lim
Owner & MD
Mom n Jo Spa
Spa Innovations Pte Ltd
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